The two biggest factors affecting the future of network television advertising are the threat of emergent technology and the continued erosion of network television audiences and subsequent migration to cable channels. Replay TV, TiVo and the new generation of computers that can download television programming all allow viewers to zap through or skip commercials, while in movie theaters, although you have a captive audience, there is tremendous resistance to commercials playing prior to the feature program starting. One solution to all of these problems is to place products within shows that both add an air of naturalism and authenticity and provide a means of exposure for that product to the advertiser’s desired demographic base. Product placement is embedded within the program or film and travels with it throughout its life in ever-expanding global distribution channels. Through our extensive relationships with property masters, set decorators, and wardrobe departments, Premier Entertainment maximizes our client's potential opportunities.