Tony Engedal
President
Tony has been in the product placement business for over 29 years, beginning with Unique Product Placement in 1979. Following the explosion in the placement business with the release of "E.T." in 1982, in which the alien's insatiable appetite for Reese's Piece's dramatically demonstrated the impact of product placement, Tony helped to build UPP into one of the largest companies in the business. During his five-year tenure, Tony oversaw the entire production side, handling relationships with studio executives and property masters to place UPP's Levis, Puma and New Balance clients.
In 1987, Tony joined Creative Film Promotions as Director of Productions, where he first met his future business partner, Michael Nusinow. In conjunction with Michael, Tony orchestrated all placements for the company's Anheuser Busch, Audi/Volkswagen and Unisys accounts. He subsequently left the company to form Premier Entertainment Services in 1989.
Tony has been the Head of Production for Premier Entertainment Services since its inception in 1989 when he decided to use the connections he had developed during the preceding years to start his own placement company. In addition to the extended family of prop masters with whom he works, Tony currently handles the company’s relationships with Warner Brothers and various celebrities, such as Clint Eastwood and Mario Lopez.
Email: tony@pesfilmtv.com
Michael Nusinow
Vice President
Michael Nusinow entered the entertainment business in 1981 when he became an in-house product placement executive for Nike. Michael remained at Nike for five years where he helped build the department into the well respected and formidable placement force that has been the dominant footwear company in feature films and television. The main focus of his activities was primarily in feature films, where he was responsible for prominent exposures in many major motion pictures.
During his tenure at Nike, Michael developed close relationships with the studios, particularly with production resource personnel, costumers and celebrities such as Robert Redford, Tom Hanks and James Belushi. Michael left Nike to expand the scope of his placement activities at Creative Film Promotions, where, in partnership with Tony Engedal, he put together major placements for their clients, such as the Unisys computers, which became a central prop in the Kevin Costner hit, "No Way Out".
In 1989, Mr. Nusinow left Creative Film Promotions to set up Premier Entertainment Services with his colleague, Tony Engedal.
Michael is Vice President of Production handling the company’s relationships with Paramount, Universal and Sony.
Email: michael@pesfilmtv.com
or
Call Michael at: 818-753-9121