Resident Agent for Coca Cola /past Vice President
Michael Nusinow entered the entertainment business in 1981 when he became an in-house product placement executive for Nike. Michael remained at Nike for five years where he helped build the department into the well respected and formidable placement force that has been the dominant footwear company in feature films and television. The main focus of his activities was primarily in feature films, where he was responsible for prominent exposures in many major motion pictures.
During his tenure at Nike, Michael developed close relationships with the studios, particularly with production resource personnel, costumers and celebrities such as Robert Redford, Tom Hanks and James Belushi. Michael left Nike to expand the scope of his placement activities at Creative Film Promotions, where, in partnership with Tony Engedal, he put together major placements for their clients, such as the Unisys computers, which became a central prop in the Kevin Costner hit, "No Way Out".
In 1989, Mr. Nusinow left Creative Film Promotions to set up Premier Entertainment Services with his colleague, Tony Engedal.
Michael is a past Vice President of Production now Resident Agent for Coca Cola handling the company’s relationships with Paramount, Universal, Sony, Warner Bros, Disney/FOX and other studios and filmmakers.
Email: michael@pesfilmtv.com